Strengths
What internal capability helps us? Example: experienced workshop facilitators.
Whiteboard
SWOT analysis template for a focused team discussion
A SWOT analysis separates internal strengths and weaknesses from external opportunities and threats. This four-area whiteboard helps a group examine one clearly defined project, service or decision. It becomes useful when observations lead to choices, rather than a long list of adjectives.
- Time including discussion:
- 30–45 min
- For:
- Project teams, associations and small organizations
English template
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What you can leave with
A shared view of the situation and one or two strategic questions to investigate next.
Prompts to fill the canvas
Use these questions alongside the areas on the board. Add one idea per note, then discuss the connections.
Weaknesses
What internal limitation matters? Example: no evening availability.
Opportunities
What external development could help? Example: requests from a nearby school.
Threats
What external change could hurt? Example: the venue may close for renovation.
How to run this activity
- 1
Define the subject
Write the decision and time horizon at the top of the board. For example: should our association offer evening workshops next term?
- 2
Separate internal and external
Add one observation per note. A skilled facilitator is an internal strength; increased local demand is an external opportunity. Keep those distinctions visible.
- 3
Check the evidence
Ask what supports each claim and mark assumptions that need checking. Do not treat the number of notes as a measurement of importance.
- 4
Turn the matrix into choices
Ask which strength helps seize an opportunity, and which weakness increases exposure to a threat. Choose a next investigation or action and assign it.
Make this activity yours
Keep what fits, rewrite what does not and set the pace for your group.
Use this template
Templates are included in the free plan. Participation limits depend on your plan. See plans.
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